Home / Antoine's story

Before Mission was a brand,
it was a kite built
in a garden.

In 2022, Antoine Lecomte did not set out to create a kiteboarding company. He simply wanted to build the kite he dreamed of riding.

Antoine Lecomte, founder of Mission
01 · The kite he was afraid to ride

He owned the kite he had dreamed of. And he stopped wanting to use it.

He was nineteen. He had just bought a high-end kite, the one he had been saving for. It cost more than he could really afford.

He was chasing something specific: big air, and the idea of riding at a serious level. This kite was supposed to be the start of that.

Then something strange happened. Before each session, he hesitated.

Every launch left a mark. The cloth softened a little. The feel on the bar drifted. A bit of the kite, and a bit of the money, gone with the wind, session after session.

The kite that was meant to push him forward was quietly holding him back.

Why accept that a kite slowly loses what made it special?

He had no answer. He could not let it go either.

The question followed him onto the water, and off it. The more he rode, the louder it became. Not a business idea. Just a splinter he couldn't remove.

03 · No factory. No team. Just a garden.

So he started where he was. At home.

He printed his first patterns on A4 paper and taped the sheets into full-size shapes across the floor.

He cut the panels by hand, with scissors, in the garden and on the kitchen table.

Then he sewed them on his mother's sewing machine.

One kite. No plan beyond making it exist.

04 · Learning through failure

He tried things kites aren't usually made of.

He sourced his own cloth. Dyneema. Kevlar. Resin. Mylar. Composites mixed by hand, one test at a time.

Most of them failed.

But every failure said something. How a fabric stretches. Where a profile gives way. How a material ages. What a hidden tension really costs.

A ruined panel taught him things a finished kite never could. Slowly, the failures began to point in one direction.

05 · From a personal kite to Mission

On a university exchange in India, the project changed scale.

He found workshops and makers who could turn a garden experiment into real prototypes.

Patterns became panels. Panels became kites that actually flew.

The kite he was building for himself slowly became something with a name.

Mission.

06 · What Mission stands for

None of this was written as a strategy.

It's just how the kite got made, and how it still gets made.

The Rafale, on a full-moon evening.
The story so far
Mission is not the story of a company trying to sell kites. It is the story of a rider trying to build the one he could not find.